Probike began life in 2009 as Holman Multisports when founder Adrian Holman began building and selling the Planet X custom-built bikes.

Operating from a villa in the early days, the business gained traction and Adrian decided to develop the business.  The Probike store opened in November 2010 and quickly gained a base of loyal customers and a reputation for choice, value, quality servicing and independent bike fitting - all with a personal touch.  

Probike introduced numerous new brands including 3T, HED, Ridley, Nuun and XLAB to the UAE market and to this day focuses on offering the widest possible range of products to our customers.

OUR MISSION & philosophy

  • World-class service with a positive outcome for every customer.
  • Maintain a wide range of best-in-class brands and products, not just "our" brands.
  • Excellent after-sales service.
  • Service all bike types and brands.
  • Run free, social, inclusive and "unbranded" group bike rides.
  • Actively promote cycling and triathlon events in the UAE, not only our own events.
  • Maintain our position as a leading independent bicycle store in the UAE.


Adrian Holman - Founder and Owner

Adrian at the 2016 Liwa Cycle Challenge

Adrian caught the cycling bug in 1987 - the year of Stephen Roche's "Triple" and has never looked back. He joined the Hitchin Nomads CC and a local framebuilder and bike shop in his hometown in England satisfied his desire for constant bike upgrades and tinkering.

Adrian likes nothing better than riding up mountains and his favourite climbs are Jebel Jais in the UAE, and the Col du Glandon in France.

His most epic ride ever was all all-day 211km ride taking in the Genting Highlands and Frasers Hill in Malaysia and Adrian is well qualified to tell you about the joys of cycling and how to get as much enjoyment out of it as possible.

Adrian founded Probike in 2010.

Norman Pablo - Senior Mechanic



Norman is our chief mechanic and is from Aurora Province in the Philippines.  He is an ex-pro cyclist and competed in many local and regional races, winning over 150 awards, before relocating to Dubai in 2009.

Norman has 16 years experience as a bicycle mechanic including for a professional cycling team and some of the leading bicycle stores in the UAE. Whether it's rebuilding a wheel, tuning gears or overhauling an old or vintage bike, Norman is your man!

Junnel Rabara - Mechanic

Junnel joined Probike in 2014 from a motorbike background and has 8 years experience as a mechanic. His mechanical knowledge helps us get around challenges that sometimes arise from old or unusual bikes, or special customer requests. 

Adnan Shah - Admin & Accounts


Adnan is our customer-service hero, a jack-of-all-trades and a Mr. Fixit!  He joined Probike in 2014 and his primary role is customer service whereby he assists the Store Manager, serves customers and manages rentals.  He also helps out the Boss with admin and accounts.

Adnan has a heart of gold and a "can-do" attitude so great customer service comes naturally to him.


Probike organises a series of free social rides to Jebel Jais, Hatta, Jebel Hafeet and other areas throughout winter.  Jebel Jais is a particular highlight with over 100 riders joining us from all over the UAE for these rides up the 20km/5% climb up through the stunning Hajar mountains.  

Check our Facebook page for ride news and updates!


Team Probike Silverback in action in a recent EKRCC Team Time Trial at Al Qudra Cycle Path

Team Probike Silverback in action in a recent EKRCC Team Time Trial at Al Qudra Cycle Path